How Not to Advertise on Adwords

And waste your marketing budget By Ilan Adler Groupon is a big company. In fact while writing this post I looked up their market cap, which now sits at $4.71 billion. Yes, billion with a B. So why are they messing up their Adwords ads? How can they possibly expect us to take them seriously when they have ads like this, on a search for “monogram necklace”: So they expect people