Globes, one of the leading Israeli business and economic newspapers, was looking for a special video wall to promote their new website, Feeder. This was to be done at their annual MAD (Marketing, Advertising, Digital Music) convention, focusing on digital marketing and online advertising.
The reasoning behind the clip which was shown on the wall, was that a lot of today’s digital world is focused on specific brands and devices, like Instagram, iPhone, Google, and Facebook. All these come together as one to create a unique digital world, which not only offers users a variety of experiences and applications, but also has opened up a new area for marketers to reach new audiences and clients.
The installed video wall was made up of 8 flat screens. 3 of the flatscreens were horizontal and the other 5 screens were vertically aligned. All the content in the clip was specifically made to accommodate the unique size and dimensions of the screen.
The result of the screen was enhanced interaction with the convention, as well as an easy to understand benefits of the type of information that will now be readily available to digital marketers on the Feeder website.