Discovering Rap Genius By Ilan Adler Back in late 2013 there was a much ballyhooed story about an SEO penalty handed to the site Rap Genius (now simply Genius) by Google. For those who missed it, Rap Genius tried to get people to create Exact match anchor text links to their site, in order to increase their SEO visibility. They sent emails specifically asking for exact match links, sometimes even as footers, in