The Dark Secret of Bing/Yahoo Search Ads By Ilan Adler This is blasphemy, this is madness! This is B-I-N-G! As you may recall from a previous post I wrote about Bing, I am not the biggest fan of Bing, especially not their subpar search advertising program. Even though they have somehow bribed people into writing ridiculous things like this, they are still terrible. I already wrote about their myriad account issues
Discovering Rap Genius By Ilan Adler Back in late 2013 there was a much ballyhooed story about an SEO penalty handed to the site Rap Genius (now simply Genius) by Google. For those who missed it, Rap Genius tried to get people to create Exact match anchor text links to their site, in order to increase their SEO visibility. They sent emails specifically asking for exact match links, sometimes even as footers, in
Pin Instagram Images! By Ilan Adler Like a lot of people (and digital marketers) today you probably use both Pinterest and Instagram. But sometimes you have cool images that you posted on Instagram and you want to pin them to a relevant board on Pinterest. For example we took some photos of the elephant and lion cake, made for the Putchka’s birthday, and Shalhevet wanted to pin it to her