Moreing by Boost

By Ilan Adler

Moreing is a funny, yet visually stimulating ad campaign about the Boost bar, produced by Cadbury of Australia. In this video short they take the meaning of “moreing” to a whole new level, as evidenced by the beauty of the things which the “artist” has made better by making “more of”. A very clever viral ad campaign that definitely got lots of people talking about the product, along with fellow marketers who were impressed by the execution of the idea.

Boost Moreing from The Glue Society on Vimeo.