I Made an Elephant Cake!

For the Putchka’s Second Birthday By Shalhevet Reinman-Adler My daughter just turned two this past week, and I wanted to surprise her with a cake that she will get excited over. She absolutely loves elephants, especially a book called “I Dream of an Elephant”, by Ami Rubinger. This book is full of fun and colorful elephants, in all sorts of funny situations. I decided that I would make her a Elephant

How Not to Advertise on Adwords

And waste your marketing budget By Ilan Adler Groupon is a big company. In fact while writing this post I looked up their market cap, which now sits at $4.71 billion. Yes, billion with a B. So why are they messing up their Adwords ads? How can they possibly expect us to take them seriously when they have ads like this, on a search for “monogram necklace”: So they expect people