Putchka Design Blog - All About Design & Digital Marketing

The Superfish Fiasco – Why You Should Focus on Real Advertising

Online Advertising Based on Questionable Tactics is Bad By Ilan Adler Ever since the dawn of the mainstream Internet, there have been plenty of companies trying to exploit it for short term profit. The latest news hitting the web, is the Superfish Fiasco, where Lenovo sold PC’s with pre-installed Superfish adware. This adware can be exploited to allow 3rd parties to create false SSL certificates which then masquerade as the real thing.

The Blasphemy That is Bing

The Dark Secret of Bing/Yahoo Search Ads By Ilan Adler This is blasphemy, this is madness! This is B-I-N-G! As you may recall from a previous post I wrote about Bing, I am not the biggest fan of Bing, especially not their subpar search advertising program. Even though they have somehow bribed people into writing ridiculous things like this, they are still terrible. I already wrote about their myriad account issues

The Unforeseen Effects of Improper SEO

Discovering Rap Genius By Ilan Adler Back in late 2013 there was a much ballyhooed story about an SEO penalty handed to the site Rap Genius (now simply Genius) by Google. For those who missed it, Rap Genius tried to get people to create Exact match anchor text links to their site, in order to increase their SEO visibility. They sent emails specifically asking for exact match links, sometimes even as footers, in

How to Pin your Instagram Images on Pinterest

Pin Instagram Images! By Ilan Adler Like a lot of people (and digital marketers) today you probably use both Pinterest and Instagram. But sometimes you have cool images that you posted on Instagram and you want to pin them to a relevant board on Pinterest. For example we took some photos of the elephant and lion cake, made for the Putchka’s birthday, and Shalhevet wanted to pin it to her

Four Awesome Breaking Bad Parodies

Get Cookin’ with these Breaking Bad Parodies! By Ilan Adler Breaking Bad is arguably one of the greatest TV shows of the last 30 years. We were absolutely enthralled by it, and watched each episode as soon as it came out. Recently a whole bunch of fantastic Breaking Bad parodies have been hitting the Web, and we thought it would be cool to highlight four of them. These absolutely blew us

I Made an Elephant Cake!

For the Putchka’s Second Birthday By Shalhevet Reinman-Adler My daughter just turned two this past week, and I wanted to surprise her with a cake that she will get excited over. She absolutely loves elephants, especially a book called “I Dream of an Elephant”, by Ami Rubinger. This book is full of fun and colorful elephants, in all sorts of funny situations. I decided that I would make her a Elephant

How Not to Advertise on Adwords

And waste your marketing budget By Ilan Adler Groupon is a big company. In fact while writing this post I looked up their market cap, which now sits at $4.71 billion. Yes, billion with a B. So why are they messing up their Adwords ads? How can they possibly expect us to take them seriously when they have ads like this, on a search for “monogram necklace”: So they expect people

Bing; Why Do You Suck?

The Sad Truth About The #2 Search Engine By Ilan Adler Many words have been written about the number two search engine, Bing. Bing was Microsoft’s third effort rebranding its search engine, and getting its hands on all the search advertising money that Google was raking in. With Internet Explorer then powering a large percentage of the browsers, and an already popular domain MSN, Microsoft thought that it could waltz in, throw

Stolen T-Shirt Design?

Was Shalhevet’s T-Shirt Design Copied? A few weeks ago I got a message from a close friend of mine, who works at the merchandise and online store for Maccabi Tel Aviv F.C. In this message was a link to Real Madrid’s Instagram account, where club legend Raul, was featured wearing a cool T-shirt. Incidentally this really cool T-shirt was really similar to the T-shirts that Shalhevet designed for Maccabi Tel

Another Nepal Diaster

Tragedy Strikes Nepal Again By Ilan Adler 10/25/14 Update: Another tragedy has struck Nepal, as a bus veered off the road and killed 14 people. This is the same bus route that I wrote about in my 2006 Nepal Bus Trip – Blast from the Past. Nepal has long been one of my favorite places in the world, and a look through the photo section of Putchka.com, can warrant how