Part one of a series on Apps that will help you market to your brand efficiently. By Stav Adler Hello! Happy New Year! 2016 is going to be an exciting year in Social Media Marketing. Social Media has now become a huge part of marketing strategies, n matter how traditional the brand. Everyone is always trying to constantly evolve the things they do on Social Media to make it better. If
Use these hashtags for marketing your brand to a younger audience. By Stav Adler Stav here with more social media insight! Thanks to the internet we now have so many ways to market to our audience, whether it be via social media or more traditional online marketing. Something that seems to elude a lot of brands is marketing their product to a younger audience. This younger crowd is known for
Instagram has an exciting new feature – one you will definitely want to start using. By Stav Adler Hello World! Stav here, social media maven and fashion enthusiast, reporting to you on whatever I feel like. Today we will be discussing the most EXCITING news of the day for all you Instagram lovers: No more square photos required! This is BIG news for fans or portrait or wide shots. (Or
When did you first become aware of Twitter? By Ilan Adler On a recent podcast Bill Simmons was talking about the Mayweather Pacquiao fight with Bryan Curtis. Simmons speculated about what would have happened had this fight occurred before 2008, before the rise of Twitter, social media on a mass scale, and the constant 24 hours news and blog cycle. This was in relation the Internet taking on the villain,
Online Advertising Based on Questionable Tactics is Bad By Ilan Adler Ever since the dawn of the mainstream Internet, there have been plenty of companies trying to exploit it for short term profit. The latest news hitting the web, is the Superfish Fiasco, where Lenovo sold PC’s with pre-installed Superfish adware. This adware can be exploited to allow 3rd parties to create false SSL certificates which then masquerade as the real thing.
The Dark Secret of Bing/Yahoo Search Ads By Ilan Adler This is blasphemy, this is madness! This is B-I-N-G! As you may recall from a previous post I wrote about Bing, I am not the biggest fan of Bing, especially not their subpar search advertising program. Even though they have somehow bribed people into writing ridiculous things like this, they are still terrible. I already wrote about their myriad account issues
Discovering Rap Genius By Ilan Adler Back in late 2013 there was a much ballyhooed story about an SEO penalty handed to the site Rap Genius (now simply Genius) by Google. For those who missed it, Rap Genius tried to get people to create Exact match anchor text links to their site, in order to increase their SEO visibility. They sent emails specifically asking for exact match links, sometimes even as footers, in
Pin Instagram Images! By Ilan Adler Like a lot of people (and digital marketers) today you probably use both Pinterest and Instagram. But sometimes you have cool images that you posted on Instagram and you want to pin them to a relevant board on Pinterest. For example we took some photos of the elephant and lion cake, made for the Putchka’s birthday, and Shalhevet wanted to pin it to her
And waste your marketing budget By Ilan Adler Groupon is a big company. In fact while writing this post I looked up their market cap, which now sits at $4.71 billion. Yes, billion with a B. So why are they messing up their Adwords ads? How can they possibly expect us to take them seriously when they have ads like this, on a search for “monogram necklace”: So they expect people
The Sad Truth About The #2 Search Engine By Ilan Adler Many words have been written about the number two search engine, Bing. Bing was Microsoft’s third effort rebranding its search engine, and getting its hands on all the search advertising money that Google was raking in. With Internet Explorer then powering a large percentage of the browsers, and an already popular domain MSN, Microsoft thought that it could waltz in, throw