Discovering Rap Genius By Ilan Adler Back in late 2013 there was a much ballyhooed story about an SEO penalty handed to the site Rap Genius (now simply Genius) by Google. For those who missed it, Rap Genius tried to get people to create Exact match anchor text links to their site, in order to increase their SEO visibility. They sent emails specifically asking for exact match links, sometimes even as footers, in
And waste your marketing budget By Ilan Adler Groupon is a big company. In fact while writing this post I looked up their market cap, which now sits at $4.71 billion. Yes, billion with a B. So why are they messing up their Adwords ads? How can they possibly expect us to take them seriously when they have ads like this, on a search for “monogram necklace”: So they expect people
Viral Marketing Promotion by Heineken By Ilan Adler Heineken came today with this clever marketing promo. It has no real relation to the actual brand itself, but rather just something meant to go viral and get people talking, tweeting, and share about the Heineken brand. Digital marketing in the 21st century indeed: